![]() |
Alice |
![]() |
Donations have skyrocketed and are track to reach $100M, up from $1.9M last year |
I love that people have so generously donated to help the 6,000 people who are diagnosed with ALS each year. I get that it’s an awful disease. I would be devastated if someone close to me were diagnosed with this disease. However, whether any of us want to admit it or not, money is a finite resource and as much as I would LOVE to increase my donations to help others, my salary just doesn’t seem to grow each time I choose to donate to another worthy cause. So the question is, is ALS research the most worthy cause I can choose? Do I know that my donation will make a difference? Do I know that my donation will change a life? I don’t feel that I can answer yes to those questions.
![]() |
Women in Alice’s community gathering water for their households |
The hard reality is: my choice to help girls like Alice survive to see their 5th birthdays means that I don’t have money to give to other charities. Research shows that of the $100M likely to be raised through the ice bucket challenge, $50 million will be coming out of the pockets of other charities. Ouch. Folks, we are all in the same boat – limited funds and unlimited causes vying for our attention. I am passionate about supporting Alice, and other children like her, who without help will never get the opportunity to eat protein, or won’t be able to attend school, or will eat mud just to not feel so hungry every day. At the end of the day, we all get to choose how and where we spend our money and I hope you will find something to passionately support by opening your hearts and your wallets, as we have all been called to do.